The following topics will be covered in this course:

Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. Email Marketing is now considered one of the most effective methods of marketing thanks to powerful reporting tools available to marketers.

Mobile marketing is one of the fastest moving sectors of digital marketing. This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.  This module will equip you with the information you need to help develop a comprehensive mobile web strategy for your business.

Social media marketing refers to the process of gaining traffic or attention through social media sites. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, linkedIn and Google+.  It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.  You will learn how to leverage your company’s presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits.

Maximum Completion Time: 18 Weeks

1) Email Marketing

• SMS marketing
• Mobile Internet
• Mobile Applications
• Mobile Advertising
• mCommerce
• Mobile Coupons
• Bluetooth and Proximity Marketing
• QR codes
• Emerging Mobile Technologies
• Where mobile fits within the marketing mix
• Integration with traditional media

2) Mobile Marketing

• SMS marketing
• Mobile Internet
• Mobile Applications
• Mobile Advertising
• mCommerce
• Mobile Coupons
• Bluetooth and Proximity Marketing
• QR codes
• Emerging Mobile Technologies
• Where mobile fits within the marketing mix
• Integration with traditional media

3) Social Media Marketing

• Establishing your goals for social media marketing success
• Writing for the social web
• Listening and researching online conversations
• Tips for building visibility of your social networking profiles
• Attract leads, boost sales and retain customers through social networks
• Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
• Running promotions that comply with Facebook guidelines
• Promoting your events on Facebook
• Exploring new opportunities to promote your business through Facebook Places
• Increasing awareness and visibility of your brand on Twitter
• Building a strategic network of influencers on Twitter
• Best practice for promoting your offers and increasing sales of your products and services
• The etiquette of building your network on LinkedIn
• Building your online visibility with strategic contacts through participating in LinkedIn groups
• Developing your company profile on LinkedIn