Digital Marketing is one of the very few disciplines where the rising demand for skilled professionals consistently exceeds supply. There's no better industry to pursue further education in right now. This Postgraduate Diploma in Digital Marketing is the best available. It is delivered by expert practitioners who work in the digital marketing sector internationally.

Objectives & Outcomes:

At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.

There is a definitive skills gap in the Digital Marketing Industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry or secure your career path in your current organisation.

Who Should Attend?

• Marketing Managers - to add online to the marketing mix and get the most out of their digital marketing channels
• Marketing Executives - to upskill on all aspects of online marketing and improve career prospects
• Sales Professionals - to learn how to successfully utilise digital marketing for lead generation
• Sole Traders and Small Business Owners - to find out what online marketing channels would work for your business and how to implement your digital marketing strategy
• CEO's of large companies - to make informed strategic decisions for your business and keep on top of the trend
• Marketing Graduates - to add digital to your marketing degree
• Marketing Consultants - to ensure competitiveness and be able to provide the best advice to clients
• Job Seekers - to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities

Admission Requirements

• you must hold a recognised honours degree along with at least 2 years working in an appropriate industry sector

or

• you must  have significant and suitable work experience in a marketing (or associated) role

Module 1.1 - Introduction to Digital Marketing

Module 1.2 - It’s Not Technology! How the Internet works

Module 1.3 - User Centric Digital Marketing

Module 1.4 - Strategic Digital Marketing as a Part of the Business Objectives

Module 1.5 - The Next 5000 days (Online PR)

Module 1.6 - Usability

Module 2.1 - Search Engine Optimisation

Module 2.2 - Pay Per Click (Ad Words)

Module 2.3 - PPC on Facebook and Linked In

Module2.4 - Affiliate Marketing

Module 2.5 - Display Advertising

Module 2.6 - Email Marketing

Module 2.7 - Mobile Marketing

Module 2.8 - Social Media Marketing

Module 2.9 - Video Marketing

Module 2.10 - Wordpress & Blogging

Module 3.1 - Writing for the Web

Module 3.2 - Measuring your results (Web Analytics)

Module 3.3 - E-Commerce

Module 4.1 - Digital Campaign Planning for SME’s

Module 4.2 - Digital Campaign Planning for Corporates

Module 4.3 - Strategic Viral Marketing

Module 4.4 - Future Digital Trends

Programme Content:

Digital Marketing fundamentals

What distinguishes the internet from other marketing channels? What are the unique characteristics of the medium we call the web and how do people interact differently through this channel. Understanding the key differences between Digital and traditional channels is key to the success of any digital marketing campaign. The basic concepts of digital that have driven such seismic social and economic change are introduced in this opening module. These topics give you the key foundation on which to build an in-depth understanding of digital marketing channels.

Digital marketing management

This Management and Integration of Digital Marketing Module provides the framework to understand and analyse the online environment, consumers and competitors. Key concepts, principles and activities involved in digital marketing programmes are introduced. Students are familiarised with the stages of analysis, development, implementation and control of digital marketing campaigns.

Digital marketing channels

Digital Marketing Channels provide a comprehensive framework and understanding of the power of digital marketing including the latest technologies and applications. Students will gain an all rounded understanding on how to effectively apply digital marketing effectively. Key topics include search engine marketing and optimisation, social networking, emerging digital media, mobile marketing, online PR, blogs and consumer generated media.

Customer is king

Consumer psychology is the scientific study of consumers’ behaviour, motivation and decision making process. Through a more in-depth understanding of consumer psychology and the internet as a medium, marketers will be able to leverage the ability to influence consumer decisions and marketing outcomes. The customer is the starting and finishing point for all effective digital marketing and this module focuses on how a customer centric approach and deep appreciation for consumer purchase models on the internet are crucial to effective digital marketing.

Digital marketing strategy

This module presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. This module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations. This module examines how e-Business can be used to provide opportunities to improve an organisation’s effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.

Assignments:

Students who wish to obtain a Postgraduate Diploma in Digital Marketing will need to submit 2 assignments. These are on the general topics of (a) Digital Marketing Research and (b) Digital Marketing Strategy/Implementation. The word limit for the assignments is 5,000 words.