Why choose this course?
Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for "electronic commerce". It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.

Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.

There are 8 lessons in this course:

1. Introduction
2. Success & Failure What makes the Difference?
3. Promotional Strategies are different on the internet
4. Optimizing Web Site Potential
5. Increasing Web Site Exposure
6. Automating Supply of Goods, Services and Cash flow
7. Managing Constant Change
8. Dealing with E Commerce Problems

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

• Recognise the nature and scope of e commerce
• Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
• Develop strategies for promotion of business activity using broad e commerce tools.
• Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
• Develop strategies that will cause growth in Web Site exposure.
• Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
• Develop methods for managing change within the e commerce context.
• Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

• Research demographic information in a specific locality that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
• Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
• Go to https://dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
• Consider ways an e marketing strategy could be used for selling motor cars need to be different to an e marketing strategy for selling books?
• Present a plan for marketing a service or product using e commerce
• What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
• How would you decide on the value of listings on different Search Engines and Directories?
• Surf the net to identify different sites, each using one of the following marketing types:
  • Affiliate marketing;
  • Free Content Marketing;
  • Buzz Marketing and User Group Marketing.
• Compare these 4 different sites, and make notes about how well you feel each is marketing itself and why.