This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners. By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation. You will understand how to use the internet as an effective marketing channel.
Who Should Study?
Anyone responsible for developing or implementing your organisation’s online strategy:
1) Digital Marketing Uncovered - Course Introduction
All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business.
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2) Pay Per Click Marketing:
Pay per Click (PPC) advertising campaigns allow you to maximise your company's visibility on key search engines such as Google, Yahoo, and Bing. On this module you will learn how to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides takes you through the essentials of planning, managing PPC campaign.
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3) Email Marketing:
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.
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4) Search Engine Optimisation:
This course provides delegates with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.
SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace.
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5) Web Analytics:
Our digital marketing is only as effective as the analytical insights derived from online activities. Our Web Analytics Module guides you through web analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them improve your digital activities.
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6) Affiliate Marketing:
The Affiliate Marketing Module within our programmes explains the benefits of affiliate marketing and describes different types of affiliate publishers including the leading marketing networks and agencies. You will understand how to implement and manage an affiliate marketing campaign.
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7) Social Media Marketing:
This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your company’s presence on Social Media platforms to generate more connections, build relationships with customers and boost your profits.
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8) Online Video Marketing
To help you get the most out of digital video, our experts will teach you, in a practical and hands-on way, how to create and implement a strategy for your organisation’s video use. We will show you how to go on to achieve massive return on investment by making sure that you do a few simple things right.
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9) Digital Display Advertising
This module will provide you with a comprehensive understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
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10) Mobile Marketing
This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.
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11) Online PR
This module will look at how public relations have been developing in line with the changes to internet marketing. We clearly demonstrate the benefits of integrating your online PR into your business communications plan. We explain how the different online platforms are appropriate in varying situations.
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12) Bringing It All Together – Creating and Implementing Your Digital Plan
Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile and social.
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Assignment:
Professional Diploma in Digital Marketing course requires that you complete a written assignment if you wish to receive a certification. To receive a Diploma in Digital Marketing you are required to submit a digital marketing plan consisting of 2,500-3,000 words.
