This course is designed as a program to help you firstly understand the marketing world; then assist you in making a decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!

There are 10 lessons in this course:

1. Marketing Systems
2. Retailing Systems and Strategies
3. Wholesale Systems and Strategies
4. Product Presentation and Packaging
5. Negotiation Skills
6. Marketing Organisations
7. International Marketing I
8. International Marketing II
9. Analysing the Market
10. The Market Mix

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

• Explain the difference between the consumer market and other markets.
• Draw a chart showing the market channels followed by a product or service.
• Explain the differences between retailing and wholesaling.
• Explain procedures, stages and concepts involved in retail marketing a product.
• Explain the wholesale marketing system of this business.
• Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
• Suggest alternative ways that products might be packaged and presented in the retail situation.
• Assess the marketing performance of two different companies.
• Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
• Explain procedures, stages and concepts involved in the marketing internationally of a product.
• Suggest a product or service which you think has potential for marketing in another country.
• Write a report on the marketing profitability of a business.