Marketing Foundations - Online Course

Whether you are a business owner or manager of a business, the most successful businesses have an effective marketing strategy in place.

From understanding the market your business is in through to the product pricing and distribution, the Marketing Foundations course covers all you need to know to put your business at the forefront of purchasing decisions by consumers.

If you are starting out in marketing; then this course will give you a solid foundation to build upon.

The course is self-paced which means it will suit your lifestyle and there is the chance for further studies upon completion of the Marketing Foundations course.

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Course Outline
Course Code: 
VBS109
Duration: 
100 hours - Access for 12 months
Delivery: 
Online & Correspondence
Certificate: 
Statement of achievement
Lesson Structure: 
  1. Marketing and the Business
  2. Scope of Marketing Understanding basic economics
  3. Target Marketing
  4. The Marketing Mix and Managing the Marketing Effort
  5. Product Presentation and Packaging
  6. Promotion Communication skills
  7. Product Pricing and Distribution Pricing
  8. Customer Service Methods of assessing customer satisfaction
  9. Market Research
  10. Organisations
Aims - the learning objectives of the course: 
  • Discuss the role of marketing in different enterprises.
  • Describe the scope of marketing in different enterprises.
  • Define the target market for a product or service.
  • Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
  • Evaluate the presentation (including packaging) of a product or service.
  • Determine an effective approach to promoting a product or service.
  • Compare options for distribution and determine an appropriate price for a product or service.
  • Evaluate customer service.
  • Conduct relevant market research.
  • Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.